Water will soon be called the next liquid gold after petroleum. It is so obvious that the concept of water trade called "virtual water" or "invisible water" exports a country's available water resources embedded in a consumer product. Can you imagine to fit 130 litres of water in a cup? Of course, yes "A cuppa coffee!"" is the answer. Growing coffee is a thirsty business. Research states that to manufacture a pair of jeans requires 10,000 litres of water while a T-shirt needs 2,500 litres easily. No wonder why textile manufacturing companies abduct water from rivers.

Discussions and assumptions on water scarcity are going rounds lately. However, as a matter of fact, we will never run out of water at any given point of time. The problem is that most of the earth's water resources are inaccessible and those that are accessible are unevenly distributed across the planet. Water cannot be transported over long distances with our demands growing day by day.

We need water for everything from drinking, cleaning, washing, to growing food, industrial use, manufacturing and construction. Our world’s population is estimated at about 7.5 billion people where 844 million people lack access to clean water. Every year nearly 300,000 children under five years of age die of diarrhoea due to contaminated water and poor sanitation. Girls in developing countries drop out of the school at puberty because of the lack of proper sanitation. Young children often miss school and adults on work when they get sick from waterborne diseases. Girls and women are forced to walk miles to fetch water and the practice of defecating in open are some of the most vulnerable reasons one can really conceptualize. Providing clean water to those in need is not an important thing for human safety but also has a huge social and economic impact.

Sustainable development goal 6 from the UN concerns water. It states that safe water and sanitation should be provided to all by 2030. Access to clean water, proper sanitation and hygiene can transform lives. It not only lies in the hands of global governments but also in the hands of people and the community at large. Some of the methods include promoting rainwater harvesting, treating the use of available water resource reasonably, constructing better water points, investing in simple and efficient irrigation technology and applying smart strategies to work in the urban, rural and agricultural contexts that can reduce conflict over water scarcity and plan to secure more water for an unbiased development and growth. UNICEF's WASH (water, sanitation and hygiene) is one such initiative that works with an ultimate aim ensuring that all children have the right to clean water and basic sanitation.

The sustainability of water intervention is essential to battle the water crisis. Clean water, basic toilet facility and good hygienic practice are the most essential elements for the survival and development of communities around the world.