Al Irshad Charitable Society was started in 1999 in Kallurutty, Kerala. The organization aims to serve the poor by promoting social awareness and remove economic barriers. They have taken several family welfare activities, conducting medical and health camps in rural areas and educate women and farmers on income generation. The organization encourages citizens to adopt a sustainable lifestyle. They have taken other activities like providing vocational courses, adult education centres and libraries for rural and slum.